Cigarettes | luisrbrito

Problem: Hispanic parents do not take learning English as a priority.

Solution: through an educational campaign and website, make Hispanic parents aware of the opportunities they have by learning English.

Problem: There are more than 480,000 deaths annually as a result of smoking cigarettes.

Solution: An integrated, illustrated campaign seeks to break the ice and deliver a strong message to smokers who are already defensive against traditional smoking campaigns.

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These are social media posts to get people to start once again the conversation about cigarettes.