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Problem: There are more than 480,000 deaths annually as a result of smoking cigarettes.

Solution:  An integrated, illustrated campaign seeks to break the ice and deliver a strong message to smokers who are already defensive against traditional smoking campaigns.

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lungspostermockup.jpg
cigarettepostermockup.jpg
lightermockupposter.jpg
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iphonemockup.gif
lungsiphonemockup.gif
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These are social media posts to get people to start once again the conversation about cigarettes.

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