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Problem: Inner-city youth is at a greater risk of following the wrong path without proper structure, guidance, and mentorship.
Solution: Adidas, looking to put pressure on competitors in this market, has championed a mentorship program to provide structure to youth in New York City, creating life-changing moments and life-long customers.
Uniforms provided by Adidas for both students and mentors.
Adidas will provide notebooks and everything
necessary for the students.
Students will keep a notebook to record their
achievements and goals that they will set for themselves
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