Problem: Inner-city youth is at a greater risk of following the wrong path without proper structure, guidance, and mentorship. 

Solution:  Adidas, looking to put pressure on competitors in this market, has championed a mentorship program to provide structure to youth in New York City, creating life-changing moments and life-long customers. 

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Uniforms provided by Adidas for both students and mentors.

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Adidas will provide notebooks and everything

necessary for the students. 

Students will keep a notebook to record their

achievements and goals that they will set for themselves 

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